Director, Marketing Editorial and Content, Direct To Consumer, Digital Marketing
Ran creative on digital marketing for the world’s greatest superheroes
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Oversaw 4 major websites, numerous social media pages, and daily video news show in addition to live events, convention panel planning and participation and developing 3 podcasts (hosting 1).
ROLES: Creative Direction, Leadership
Cross-divisional support for TV show promotion.
Exclusive fan and theatrical marketing events
ROLES: Social Media Direction, Event Production, Video Production
Squad Up
Worked with the Suicide Squad team to create a cosplay contest. The winners got to come to SDCC and meet the cast.
Digital Media
By engaging the DC stars to play with our fans, helping Frank Miller break the Internet, or hosting podcasts and panels, the franchises become a lifestyle brand.
DC All Access and Live Events
Whether it was a weekly show featuring all the DC news you need to know or a 2-hour live streaming broadcast to celebrate a product launch, I kept the marketing message front and center all the time.
Product Launches
Executed marketing campaigns for publishing titles, video games and animation.
Celebrated History and Culture
With more than 80 years of the world’s greatest IP to play with, the hardest decision was what not to promote!
